Literary, Cultural and Moral Contexts of Arewa24 Television Programmes on Selected Registered Youth Organisations in Nigeria.

Immorality among the youth has been the global challenge in societies. Evidently, drug abuse, violence, prostitution and other daunting social vices are on the high among contemporary Nigerian youths. Meanwhile media, especially television, are regarded as change agents. However, most television programmes focus on entertainment without much content targeted at attitude reformation and behavioural changes. Also, many television programmes are transmitted in English, Nigeria’s official language. But Arewa24, a satellite broadcasting channel, present programmes in indigenous Hausa language. Although much has been written on the impact of television on cultivation of attitude, not much has been documented on the impact of programmes in indigenous Hausa language on the morality of youth in North-West Nigeria. Hence, this quantitative survey study examined the impact of producing programmes in Hausa Language on viewership of Arewa24 programmes among members of selected youth organisations in Zamfara State. It obtained data from 341 members of 10 youth organisations. Findings of the study revealed that Arewa24 programmes instilled the sense of tolerance, virtues of peaceful coexistence in their communities, accommodation of people of other tribes and religion and respect for other people’s ways of life in its viewers. Finally, the study recommended that Nigerian government and it’s agencies should redouble efforts to preserve the morality of indigenous languages for effective communication and promotion of peace and tranquility among the divergent components of the country.